"Hey, babe" is a simple phrase that has become the slogan of
Frank Body and the nucleus of a pretty smart marketing plan. Frank Body is a company offering just two products, both of which are natural, coffee scrubs packaged in a simple brown paper bag.
The whole website is very cheeky.
See what I mean? I have never seen an advertisement for the scrub, but Instagram is buzzing. I decided to try frank for myself, and was pleasantly surprised to find that the product was even better than the sassy marketing.
What I Liked
1. The ingredients
Coffee, orange essence, sweet almond oil...all stuff I feel good about putting on my skin.
2. The frank effect
After rinsing the scrub off, I was left with super smooth, moisturized skin. Totally perfect for spring weather and showing more skin!
3. The smell
Mmmmm, coffee. Combined with the orange essence, the smell of the scrub totally woke me up before I even neared the coffee pot.
4. The customer service
I purchased frank with PayPal, and they automatically sent the confirmation email to an old email address (PayPal's fault) and an old mailing address (my fault for not completely deleting?). I emailed customer service to inquire about my order, and they were
so helpful - and stayed in "frank" character the entire time.
What I Didn't
1. The wait
After jumping in the shower, turning off the water, and scrubbing up...you get to wait around for 10 minutes to let frank work some magic. I generally like my showers to be more efficient. Considering how much I love everything else about this company though, I can work on cultivating patience.
Of course, I had to join the rest of
Instagram with a little #frankeffect love...
.
Have you tried frank?
xx,
Rachel